A Polaroid for the new millennium

Tesla Cybertruck

When Elon Musk took to the stage in 2019 to unveil the Tesla Cybertruck, it was as if someone had driven the DeLorean from “Back to the Future” into the real 21st century – only this car was less about flying and more about breaking social and physical boundaries. The Cybertruck, with its unorthodox, almost dystopian-brutalist design aesthetic, looks like a relic from an alternative timeline in which the 80s never ended, but instead entered steel production.

Design: post-apocalyptic chic or just ugly?

The Cybertruck’s design sparked a wave of controversy rarely seen in the automotive industry. With its sharp lines and flat, silvery surface, the truck looks like it has been teleported straight from a science fiction film into our reality. While some critics praise the design as “revolutionary”, others see it as a crude, almost childish design that looks more like a LEGO model than a future-proof vehicle. Elon Musk himself defended the design as “futuristic”, and indeed, the Cybertruck seems to be the physical expression of Musk’s maximalism: too much is never enough.

Performance: More than just a pretty (or ugly) face

Despite its polarising design, the Cybertruck is no mere eye-catcher. Musk gave his Cybertruck a pulling power comparable to that of workhorses and an acceleration that puts sports cars in the shade. With a claimed pulling force of more than 14,000 pounds and a 0-60 mph acceleration of around 2.9 seconds in the top model version, the Cybertruck is a technical powerhouse. Add to that a battery range that – depending on the model – varies between 250 and 500 miles per charge.

Sustainability: A truck for the ecological conscience?

At a time when ecological awareness is increasingly becoming a purchasing criterion, Tesla is positioning the Cybertruck as the ultimate “green” vehicle. No emissions, reduced dependence on fossil fuels and the promise that the materials used are sustainable. But the question remains: How “green” can a huge, metal colossus really be? Critics point out that the production of electric vehicles still consumes considerable amounts of resources and often results in batteries whose life cycle and disposal can be problematic.

Market reaction: between hype and scepticism

The market has reacted to the Cybertruck with a mixture of enthusiasm and scepticism. On the one hand, there is strong demand from Tesla enthusiasts and tech aficionados, while on the other hand, traditional truck buyers and the wider public are hesitant, perhaps struggling with the radical design.

A step into the future or a design accident?

The Tesla Cybertruck may go down in history as a visionary project or a design accident, depending on who you ask. What is certain, however, is that it has fuelled the debate about the future of mobility, design and sustainability in the automotive industry. Whether the Cybertruck is ultimately seen as a masterpiece or a mishap may depend on how ready the world is to accept Musk’s invitation to a bold, new – and unusually edgy – future.